You're just starting out.
You have an idea and lots of questions. We'll turn it into a plan and a first step.
Want. Must. Need.
Growth, strategy & everything in between.
I help founders and small businesses start, fix and grow, from a first plan to a Shopify store to new markets.
Let's get in contact when
You're stuck on a challenge.
Something isn't working and you can't see why. We'll find the cause and fix it together.
You want to reach a new market.
You want to sell somewhere new. We'll choose where to start and what to do first.
Your Shopify store needs a revamp.
It feels dated, slow or hard to use. I'll make it look better and ready to grow.
My approach
From ambition to real progress.
Every project starts with the same three questions.
Want.
Where do you want to go?
The ambition. The opportunity. The bigger picture.
Must.
What must happen to get there?
The decisions. The priorities. The plan.
Need.
What do you need to make it happen?
The people. The tools. The execution.
What it can look like
A small brand wants to sell abroad.
An illustrative example of how I work, not a client story.
Want. first market
A small, design-led homeware brand in Germany wants its first international market.
Must. one clear plan
Choose one country, set pricing and delivery, and decide what to launch first and what to leave out.
Need. live in 90 days
A localised Shopify store, a fulfilment partner and a 90-day plan, with hands-on help to get it live.
The result: one clear plan, a store ready for the new market, and someone doing the work with you.
My expertise
Different challenges. One direction: forward.
Business Strategy
Clear direction, commercial priorities and a practical plan, whether you're just starting out or scaling up.
Growth & E-commerce
Turning potential into momentum through better customer experiences, stronger performance, and scalable growth.
International Expansion
Exploring new markets, building go-to-market strategies, and making international growth operationally possible.
Business Building & Execution
Connecting the right people, processes, partners, and capabilities to turn strategy into action.
Shopify transformations
Store redesigns, migrations and upgrades, faster pages and an easier checkout, set up for new markets.
The process
Less talking about it. More making it happen.
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01
Discover
I get to know you, your business and what you really want to achieve.
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02
Define
Together we choose the priorities and a plan that fits your size and budget.
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03
Build
I turn the plan into action: set-up, projects and solutions.
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04
Grow
We check what works, improve it and keep moving.
Free download
Get clear on your next step.
A short worksheet built on Want. Must. Need. to help you decide what to do first. Free, straight to your inbox.
Behind the studio
A hands-on studio with a bigger picture.
WANT. MUST. NEED. was created around a simple belief: good strategy should lead somewhere.
Read more
With experience across e-commerce, commercial growth, international expansion, and business operations, I connect big-picture thinking with the practical work needed to make things happen.
I believe in asking better questions, challenging assumptions, finding opportunities, and building things that work.
I especially enjoy working with founders and small teams at the start of their journey, who want a clear, practical plan.
Independent by nature. Collaborative by choice.
Where I bring in help
International expansion
Market entry, partners, local set-up.
Legal and compliance
Contracts, trademarks, privacy.
Finance and tax
Accounting, VAT, funding.
Logistics and customs
Shipping, fulfilment, import and export.
Local know-how
Language, culture, local rules.
The collective
Independent, never alone.
The collective is a small circle of independent specialists I trust and work with. When your project needs something I don't do myself, I bring in the right person. You stay in one conversation, with me, and I make sure the pieces fit.
Only when it's needed, and always agreed with you first.
Contact
Let's build what's next.
Free first review
Send me your website or store.
I'll take a look and tell you where I see the biggest opportunity. Free, and without obligation.